Hospitality & Travel Solutions

Increase Bookings for Destination “You”

With today’s tight economy, consumers and businesses are reducing their travel budgets. And with more people turning to the Internet to research and book travel arrangements, companies in the hospitality and travel industry need to pull out all the stops to ensure their online content speaks directly to each visitor in a personal way. Without this differentiator, companies will be left last in line for take-off.

Digital Element’s IP Intelligence (IP targeting) technology allows you to accurately and non-invasively uncover information about website visitors in order to perfect audience segmentation capabilities and present them with more personal, relevant content. Online content offered using a visitor’s IP location minimizes clutter and clicks so interested parties can find the information they need fast and book their travel even faster.

With the push for staycations on the rise, why not geo-target specials on hotels for in-state residents? For example, offer a visitor from upper state New York a special on a New York City getaway, while someone in Florida might be presented with packages to the Florida Keys or Miami’s South Beach. Additionally, website visitors could automatically be presented with hot-selling destinations for their area, helping to minimize travel time and promote regional go-to locations. For example, someone from the Southeast might be presented with Caribbean specials while someone in Northern California might receive promotions to Hawaii – all of which are close to home for each respective visitor.

Benefits of Using IP Intelligence for the Hospitality and Travel Industry:

• Decrease site abandonment and increase visitor "clicks" by showing relevant information and offerings based on website visitors' location
• Deliver regional relevance through unique product and page themes
• Automatically present country-specific websites to visitors from outside the United States
• Show in-state website visitors information on local events and festivals in their area
• Identify corporate domains and offer incentives to host conferences and conventions in your city
• Direct more leads and traffic to your partners’ offline locations by offering coupons to local restaurants or discounts to entertainment venues
• Provide consistent communications and messaging to tourists and visitors on a global basis

The IP Intelligence applications highlighted above are just some of the ways this technology can improve the online experience. To learn more about applying Digital Element’s solutions to your specific business needs, simply click here.