Consumer Insight Engine

Deeper Insight for Anonymous and Authenticated Website Visitors

Businesses are constantly searching for new ways to obtain deeper consumer insights to create more impactful and profitable online relationships.   

Partnering to address this need, Digital Element and Equifax are proud to introduce the Consumer Insight Engine, a revolutionary new solution that will deliver the industry's most comprehensive financial, demographic, lifestyle and purchase data in real time, helping businesses better target online content and enhance consumers' online experience.

For the first time, online businesses - from retailers to advertising networks to publishers - will gain new insights into the motivations and drivers behind consumer behavior on the Internet. 

By combining Equifax's deep offline data assets with Digital Element's online IP Intelligence data, businesses can improve e-commerce and content delivery initiatives, moving beyond basic demographics to a more complete view of all of the factors that drive consumer behavior for both registered and non-registered site visitors.

Uncovering Actionable Insight

The Consumer Insight Engine is a pre-configured hardware appliance that integrates seamlessly into a client's data center or as a hosted service, allowing web service data queries on day one of deployment. 

Currently, data that enhances the user experience and improves site effectiveness is limited to online behavioral information, providing a limited view of a website user's interests, needs, motivations and capacity to spend.  With the Consumer Insight Engine, actionable information will enhance content serving decisions, assuring optimal click-thru, conversion, spend and loyalty.

Unregistered Site Visitors

For those visitors that opt to remain anonymous, Digital Element's IP Intelligence technology will provide zip code-level information based on a visitor's IP address.  Leveraging this information, the Consumer Insight Engine can deliver zip code-based demographic, lifestyle and financial information to help businesses make more informed content and advertising decisions while ensuring the visitor's privacy.

Registered Site Visitors

For those visitors that share their names and addresses, the Consumer Insight Engine will deliver consumer- and household-level data, financial insights and propensity and event triggers. With this information, companies can make highly targeted content serving decisions based on the actual interests and purchasing power of registered users.

Merge Online and Offline Consumer Insights

Retailers, Advertisers and Lead Generators now have the tools to assure profitability and strengthen customer relationships.  By merging powerful online and offline data sets, companies can perfect the delivery of dynamic content by optimizing text, image, product, promotion and advertising placement based on a comprehensive website user profile.

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